Press
PRESS & MEDIA
Adrian Xavier is a Seattle-based reggae artist, vocalist, guitarist and percussionist whose music blends roots reggae, dub, soul, rock and hip-hop. His work has been featured by KEXP, The Seattle Times, Tacoma Weekly and REI’s #OptOutside campaign.
SELECTED HIGHLIGHTS
• Featured in REI’s #OptOutside campaign and commercial (2016)
• Cover feature in Island Arts Magazine following a Bramblefest headline performance (2015)
• Live performance on KEXP 90.3 FM
• Coverage from The Seattle Times, Tacoma Weekly and The Pacific Northwest Inlander
“Anyone who enjoys reggae will appreciate "Miracle" for it's lyrical and musical diversity.”
— Tacoma Weekly
SELECTED REVIEWS
“Energetic and honey-voiced… His grooves were fetchingly danceable.”
— The Seattle Times
“Anyone who enjoys reggae will appreciate Miracle for its lyrical and musical diversity.”
— Tacoma Weekly
“Adrian Xavier’s music lifts you up and makes you feel like you can achieve greatness.”
— The Highway Girl
“Xavier’s brimming over with authenticity and, perhaps more important, danceability.”
— The Pacific Northwest Inlander
MEDIA CREDITS
FILM & COMMERCIAL
• REI #OptOutside campaign and commercial
• “Mother Nature” featured in #Wonderlust
• Emerald Downs campaign recording
RADIO & BROADCAST
• Live on KEXP 90.3 FM
• Comcast On Demand — Journey of Song
• Jack Straw Presents
• Weekly Top 40 with Rick Dees
PRESS & BOOKING
For interviews, media requests, booking or press materials, contact Adrian Xavier:
https://adrianxavier.com/contact
PRESS ARCHIVE
A selection of historical reviews, articles, broadcast credits and career highlights from Adrian Xavier’s archive.
HISTORICAL REVIEWS & QUOTES
“Energetic and honey-voiced, Xavier sang feel-good songs on the Seattle Center lawn, about how we should take care of the planet and be good to each other. His grooves were fetchingly danceable. He and his band kept surprising with eclectic riffs, off-center rhythms and fresh instrumental combinations.”
— The Seattle Times
“Seattle’s Adrian Xavier doesn’t screw around with reggae. He’s not gimmicky, and he’s not trying to capitalize on the memory of an era that has already been thoroughly exploited. Xavier is a reggae musician in the grandest traditions—exploring themes of pacifism, wanderlust, religious experience and natural wonder. It would be inaccurate to limit him to reggae, as he incorporates elements of soul, dub, hip-hop and rock ’n’ roll into the show. Xavier is brimming over with authenticity and, perhaps more important, danceability.”
— The Pacific Northwest Inlander
“Adrian Xavier’s music lifts you up and makes you feel like you can achieve greatness. Seattle born and based, you can catch Adrian at festivals like Bumbershoot and on KEXP. Adrian Xavier’s album Miracle is just what you need to lift your spirits.”
— The Highway Girl
“Music was wonderful and enjoyed by all who heard it.”
— College programmer Katie Rodriguez
“This is one of my favorite bands from Seattle, no bones about it.”
— Yagi’s Music World
“Xavier’s energy and good-vibe music carried his set. Midway through the first song, the crowd began to feel the groove and wandered onto the dance floor. By the second song, nearly everyone was in front of center stage. Onstage, Xavier and his band continued to move as they seamlessly transitioned from song to song.”
— Seattle Show Gal, August 19, 2009
FEATURES & CAREER HISTORY
In November 2016, Adrian Xavier was featured in REI’s #OptOutside campaign and commercial, encouraging people to explore the outdoors instead of shopping on Black Friday.
In 2015, Adrian Xavier headlined the annual Bramblefest on Vashon Island and was featured on the cover of Island Arts Magazine.
Born in Seattle, Adrian grew up surrounded by music played by his father, a radio DJ. His musical background gave rise to songs that appeal to a broad cultural range of listeners. He has performed for more than two decades and shared stages with internationally known musicians. As a member of Pure Water, he opened for The Wailers and Jimmy Cliff. He formed the Adrian Xavier Band in 2000 and has performed throughout Washington and internationally.
RADIO, COMMERCIALS & FILM
- “Mother Nature” featured in the film #Wonderlust
- REI #OptOutside campaign and commercial
- Emerald Downs recording of “Ain’t Nothing Gonna Break My Stride”
- Comcast On Demand — Journey of Song
- Jack Straw Presents
- Live on KEXP 90.3 FM
- Weekly Top 40 with Rick Dees
ADRIAN XAVIER SPREADS A MESSAGE OF PEACE THROUGH MUSIC
Linfield College, April 18, 2008
Adrian Xavier brought reggae, soul and inspiration to campus as part of Diversity Week. The event highlighted his peaceful message, environmental awareness and the release of Miracle. Guest electric violinist Geoffrey Castle performed with Xavier, whose music and merchandise supported sustainable practices and encouraged audiences to reduce their impact on the environment.
EARTH DAY AT ASHKENAZ — 2008
Ashkenaz celebrated Earth Day with conscious music from the Adrian Xavier Band, Joe B and ecologically themed short films. The event presented Xavier’s reggae-rooted world music—blending rock, hip-hop, jazz and soul—alongside environmental education and community programming.
PIKE PLACE MARKET CENTENNIAL
Adrian Xavier was a featured artist at Pike Place Market’s Centennial Celebration.
ADDITIONAL ARCHIVE IMAGES
- Album review of R-Nature (2004)
- Podcast feature (2007)
- Digital Reporter video clip (2011)
- Historical concert and festival coverage from 2004–2016